Facebook's new style : Displaying Ads according to your browsing history !!!

Did you ever notice or thought that as we surf internet and the browsing history is saved in a cache in our PC, in the similar manner, what we access in Facebook, is also saved in the history. But now it will be saved in the browsing history of Facebook. 

The list of things or clicks that you do in the social media is now accessible by Facebook. But many people will think that it is a bit normal that as we surf internet, we do some searches in Facebook too. But remember, the social media giant uses your this browsing history to display ads on your screen. Whatever you search for will be displayed in the form of ads on your FB screen. 

It was stated in Sept 2013, that Facebook will display less ads. The News Feed displays the ads that are relevant to your likes and your browsing history. This is applicable for Facebook app users and PC users too.

Have you done a "Privacy Checkup" for your Facebook account?

The latest news suggests that, Facebook has started its users to go through a series of new exercise called "Privacy Checkup". 

What is actually a privacy checkup? 

It is a short online exercise where the users review who they are sharing with on the social network platform.  It includes a review of who can see your posts, namely, public / friends /  only me.  Also which third party apps your account is linked to and what information you are sharing in your profile. 

The checkup was announced in the month of May this year, but due to some tests and some coding sets, it has been delayed. Now the system of privacy checkup is made available for all users.